Account 5
Definition
In an advertising, marketing, or public-relations agency, a client of the agency from whom a commission or fee is derived, in return for the services.
Example
Example 1:
A top Lagos advertising agency wins the MTN Nigeria contract, MTN becomes their biggest account, generating significant commission revenue for the agency through TV and billboard campaigns.
Example 2:
A New York PR firm lands Apple as a client, Apple becomes a prized account within the agency, with a dedicated team managing all their communications and earning the firm a substantial annual fee.